The Originals at KFC

To build upon KFC’s employer brand, The Originals, there was a need for new long form and social media copy across several markets. KFC Global and KFC Pan-Europe were expanding their profiles online through LinkedIn and new career sites, which meant new opportunities for their voice to come through.

Beginning with KFC Global, I worked with strategists to bring out the welcoming and spirited tone that they are known for. I created language to speak to their careers, culture, mission, and innovation. From there, we created KFC Pan-Europe’s LinkedIn presence from scratch—honing their unique voice across their three business units: Western Europe, Central & Eastern Europe, and France.

From social post copy highlighting unique events and endeavors, to speaking about their hospitality ecosystem, their tone of voice is one-of-a-kind and allows for strong personality and creative flexibility across regions.