Be Dekadent.

Deka Lash is a franchise-based lash and beauty brand with open-concept studios for Lash Artists to create custom looks for their clients. Their business is constantly expanding and they were looking for a strong employer brand concept to unify their messaging across different regions and cultures.

Be Dekadent allows them to introduce new language into their story, while also creating brand copy that is fully ownable—only Deka Lash can promise Dekadence.

This message inspires and supports their Lash Artists, clients, and franchisees with a celebratory call to action for glamour, confidence, and uniqueness.