Repositioning Public Health — STEVEN MAYER

Repositioning Public Health

Tasked by NYC Health + Hospitals with recasting the legislative segment of the Public Health audience, we utilized frameworks to distill the multifaceted persona of this group. Through interviews at several levels of government, there was a singular thread connecting messaging and choice.

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_02.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_03.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_04.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_05.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_06.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_07.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_08.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_09.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_10.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_11.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_12.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_13.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_14.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_15.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_16.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_17.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_18.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_19.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_20.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_21.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_22.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_23.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_24.png

2 Edit copy of mps branding _ class of '22 _ public health (2)_Page_25.png

Team
Paola Rodríguez Borrés, Irina Limaico, Steven Mayer, Gabriel Porras, Joslin Roderick, Abby Shobajo

Slimfast

Posy Practice