Adobe Mark Makers

Tasked with reframing Adobe’s Creative Cloud offerings for small businesses, we identified the “very small business” contingent as the prime space for Adobe to onboard new subscribers. These businesses are composed of ten or less people, with many new VSBs coming into origin during the COVID-19 pandemic as people look to new ways of living and the ability to function locally and abroad without a footprint by existing digitally.

The Mark Makers campaign is a strategic jump to create a singular portal that visually organizes the multitude of Adobe services while also building a new community that Adobe can showcase and business owners can look to for collaboration and education. Mark Makers works to integrate Adobe into the foundations of new businesses and scale with them at any size.