Multicapital Activations for Marcus

As part of the Marcus rebranding rollout, eight key cities were selected to reflect Marcus’ new multicapital octet: New York City for Financial Capital, Chicago for Built Capital, Denver for Natural Capital, Boston for Intellect Capital, Atlanta for Community Capital, New Orleans for Culture Capital, San Francisco for Creative Capital, and Seattle for Health Capital.

Each city would host their respective capital through a reflection on its current state and the needs of its people. This campaign leads back to Marcus, with a strong educational component that is both public awareness and activism.