Wealth Being
Wealth Being was developed as a proprietary offering for Goldman Sachs’ Marcus as an individualized snapshot of members’ spending habits as seen through a multicapital lens.
Identifying their key audience as “sensible radicals,” the goal was to create a unique service that leaned into both hyperindividuality and the importance of community and collective efforts for change.
With Wealth Being, members can gauge their alignment for investing in their own values. For example, if natural resources and the environment are deeply important, a Wealth Being profile will indicate not only how a Marcus member is aligning with this capital, but also steps that may be taken to better understand this sector in relation to the member’s community and local offerings.
Well being encompasses a person’s health, sense of comfort, and overall happiness.
To solve for well being’s oftentimes strained and complicated relationship with personal wealth, we recommend Marcus integrate the two concepts to achieve balance. We are calling this alignment: Wealth Being.
Supercharging the technology currently powering Marcus Insights, their Octave AI integrates analytics with behavioral economics. Marcus members are invited to prioritize their capitals to align with their values.
Marcus members are encouraged to sync their pre-existing accounts, currencies, and smart tech devices to build a more complete and holistic Wealth Being profile.
The goal is for people to easily see how all their daily decisions impact their personal life, local community, and planet.
With Marcus as a fintech (re)start-up, Goldman Sachs can lead American finance into 2032 and beyond and be the means of finally bringing the nation, the economy, and the planet all into alignment.
