Greenlight

With the legalization of marijuana in New York, as well as a growing number of other states, the goal of Greenlight was to create a branded social movement that focused on reparations for those convicted of past marijuana possession. Greenlight looked to apply pressure on lawmakers through grassroots messaging and activism in collaboration with cannabis-related businesses and high-profile celebrities.

While retail infrastructure is being built by the state to regulate and tax this new market, Greenlight works as a parallel initiative to make sure that civic institutions undo past harms to individuals and entire communities first and foremost.